Using sports stars to market a team is rare due to high player turnover rates,inconsistent athletic performances,and unacceptable player attitudes.
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Q14: Situation-based and geographic-based fans have connections with
Q15: Sports facilities are a potential source of
Q16: Based on the principle of future availability
Q17: A corporate sponsorship that develops a relationship
Q18: After taking two exams at college yesterday,Daniel
Q20: Direct consumption of sports is done by
Q21: Josh lives in St.Louis and is constantly
Q22: Brittany decided to go to the football
Q23: The power of marketing communications to drive
Q24: A consumer's desire to achieve some functional
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