Jennifer is a die-hard Chicago Cubs baseball fan.She follows the team online,on her smartphone,and attends 20 to 25 games a year.It doesn't matter that the team has not won a World Series in over 100 years.Jennifer displays ________ involvement.
A) emotion-based
B) self-concept
C) situation-based
D) geographic-based
Correct Answer:
Verified
Q39: A desire to have a sensory experience
Q40: Which of the following purchases by Matthew
Q41: When Joe attends the Pittsburgh Steelers football
Q42: Based on research,the most frequently cited age
Q43: A high-involvement fan segment would be
A)emotion-based
B)geographic-based
C)cognitive based
D)situation-based
Q45: Samantha loves attending minor league baseball games
Q46: An effective marketing strategy to reach geographic-based
Q47: James has become heavily involved in fantasy
Q48: Which of the following is most likely
Q49: A marketing implication of the _ fan
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