For sports properties,the key element for bringing tangibility to the sports consumption experience is
A) appearance of employees
B) mascots
C) sportscape or sports venue
D) equipment
Correct Answer:
Verified
Q27: Managing the intangibility of sponsorship can be
Q28: The service quality factor of _ refers
Q29: Guarantees are a common marketing tactic to
Q30: As part of managing the _ component
Q31: Sports properties can use the following to
Q33: Service quality factors include the following except
A)reliability
B)empathy
C)intangibility
D)promptness
Q34: For a sports property,marketing service quality is
Q35: Some of the intangible elements of a
Q36: Research has consistently found that _ is
Q37: Mariah found that the speed of service
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