Ian has someone on his staff who he believes can build a database for their sports property,but it would require some time in learning how to do it and then an additional staff member to assist with the task.Ian thinks in this case hiring a database marketing firm would save them money.This is an example of the outsourcing advantage of

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Ian believes that outsourcing to a database marketing firm will save them money compared to the cost of spending time to train and hire an additional staff member. This is an example of the outsourcing advantage of cost effectiveness.

Ian Has Someone on His Staff Who He Believes Can