Jacob really enjoys playing fantasy baseball and spends hours every week online learning about players and playing games.This is an example of which unique characteristic of sports marketing?
A) an affinity advantage
B) a positioning challenge
C) experience-based relationships
D) intangibility
Correct Answer:
Verified
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Q19: A distinguishing characteristic of sports marketing is
Q20: Consumers' affinity for sports brands may be
Q21: After purchasing the Atlanta Falcons,Arthur Blank made
Q22: Sports organizations are heavily dependent on the
Q24: The group or groups most likely to
Q25: Sports marketing differs from marketing in other
Q26: Marketing _ sports involves the strategic marketing
Q27: Sports participation has been positively impacted by
Q28: The sports characteristic of _ can be
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