Because Ron Popeil has sold his products for over 30 years on television,many viewers have gotten to know him and feel he is being sincere about his products' benefits.Popeil has turned his long-term familiarity with viewers into a form of relationship selling.

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Relationship selling is a multistage process that emphasizes personalization and empathy as key ingredients in identifying prospects and developing them as long-term,satisified customers. Although Ron Popeil has not met most of his customers personally,his years of selling on television has established a relationship of sorts between him and many viewers,and he has their trust.

Because Ron Popeil Has Sold His Products for Over 30