(Appendix 11B)Order-filling marketing costs tend to respond directly to changes in activity while order-getting marketing costs tend to be discretionary and fixed in the short-run.

Question

Quizplus · Accepted Answer

Order-filling marketing costs, such as the cost of processing orders or shipping products, will increase or decrease directly based on changes in sales activity. On the other hand, order-getting marketing costs, such as advertising or sales promotions, tend to be more discretionary and can often be fixed in the short-run regardless of sales volume.

(Appendix 11B)Order-Filling Marketing Costs Tend to Respond Directly to Changes