Arizona Tea Is Marketed by Vultaggio & Sons

Arizona Tea is marketed by Vultaggio & Sons.Vultaggio & Sons took a basic drink and put it into unusual bottles with elaborate designs.The wide-mouthed,long-necked bottles are now considered to be trendsetters in the new age beverage industry,and customers often buy the tea just for the bottle.The success of Arizona Tea is based on:

A) supply-demand curves
B) reengineering
C) a product differentiation competitive advantage
D) a cost competitive advantage
E) a heterogeneous marketing strategy