The average quarter-hour audience refers to the ratio of the number radios on in an area during an average 15-minute period as compared to the total number of radios.

Question

Quizplus · Accepted Answer

The average quarter-hour audience refers to the average number of people or households listening to a particular radio station for at least five minutes during a 15-minute period, not the ratio of radios on to the total number of radios.

The Average Quarter-Hour Audience Refers to the Ratio of the Number