Clos du Bois wine pursues an advertising campaign targeting the gay and lesbian community that has been remarkably successful.Its ad in gay publications features a wine cork emblazoned with the Gay Pride rainbow-an instantly recognizable symbol in the gay community.What approach to positioning is the winery using?
A) use/application
B) product class
C) product user
D) product competitor
E) price/quality
Correct Answer:
Verified
Q41: Clos du Bois wine pursues an advertising
Q42: In 2009,Mountain Dew introduced radical new _,including
Q43: Smaller companies typically use a bottom-up marketing
Q44: _ determine the specific short-term actions to
Q45: Silly Putty has been around for years
Q47: Randall Grahm,the owner of Bonny Doon Vineyards,made
Q48: Starbucks expanded from bottled Frappuccino to two
Q49: The _ marketing strategy reverses the traditional
Q50: _ is the ratio of perceived benefits
Q51: _ involves creating,maintaining,and enhancing long-term relationships with
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents