An ad for Benetton shows a full-size photograph of a young woman wearing business casual clothing and looking despondent.The caption says,"Unemployee of the Year." Who is in charge of the photograph portion of the ad,its framing,and the location and appearance of the language in the ad?

Question

Quizplus · Accepted Answer

The art director is responsible for the visual elements of an advertisement or campaign, including the photography, framing, and overall look and feel of the ad. They work closely with the advertising planner and copywriter to ensure that the ad is effective in communicating the desired message to the target audience. The language in the ad, including the caption, would likely be the responsibility of the copywriter.

An Ad for Benetton Shows a Full-Size Photograph of a Young