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Apple Recently Introduced a Newly Designed IPod Nano with Multi-Touch

Question 21

Multiple Choice
Apple recently introduced a newly designed iPod nano with Multi-Touch capability,a built-in FM radio,and mix-making Genius.Since it was not trying to reach a new target market,Apple was using which new product strategy?
A) Improvement or revision of existing product
B) Addition to existing product line
C) Discontinuous innovation
D) Repositioned product
E) New product line

Apple recently introduced a newly designed iPod nano with Multi-Touch capability,a built-in FM radio,and mix-making Genius.Since it was not trying to reach a new target market,Apple was using which new product strategy?


A) Improvement or revision of existing product
B) Addition to existing product line
C) Discontinuous innovation
D) Repositioned product
E) New product line

Correct Answer:

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