
Apple recently introduced a newly designed iPod nano with Multi-Touch capability,a built-in FM radio,and mix-making Genius.Since it was not trying to reach a new target market,Apple was using which new product strategy?
A) Improvement or revision of existing product
B) Addition to existing product line
C) Discontinuous innovation
D) Repositioned product
E) New product line
Correct Answer:
Verified
Q1: Very few firms follow a formal new-product
Q2: Andersen Electronics is currently engrossed in its
Q14: For a firm that adheres to the
Q17: It is considered inefficient to use concept
Q19: A product must be a discontinuous innovation
Q23: The growth stage is the first stage
Q25: Procter & Gamble introduced a new fabric
Q32: Which of the following would be considered
Q33: New-to-the-world products,where the product category itself is
Q34: The concept of "organized abandonment" is based
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents