Leon is not very quick to purchase innovative products when they come out,but after a while he breaks down and buys if after most of his friends have bought it.He gets most of his information from them when he decides to buy something.He is very skeptical of marketing,so he trusts his friends more than anything.Leon is best described as a(n):
A) innovator
B) early adopter
C) early majority
D) late majority
E) laggard

Question

Quizplus · Accepted Answer

This is characteristic of the late majority,who tend to be influenced by group norms.

Leon Is Not Very Quick to Purchase Innovative Products When