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Sir Paul McCartney and Alicia Silverstone Are Two of the Many

Question 98

Multiple Choice
Sir Paul McCartney and Alicia Silverstone are two of the many celebrities serving as spokespeople for the animal rights group People for the Ethical Treatment of Animals (PETA).Both are committed to vegetarianism.In terms of promotion strategy,they will be considered a(n)_____ information source.

Sir Paul McCartney and Alicia Silverstone are two of the many celebrities serving as spokespeople for the animal rights group People for the Ethical Treatment of Animals (PETA) .Both are committed to vegetarianism.In terms of promotion strategy,they will be considered a(n) _____ information source.


A) cue control
B) nonsource-controlled
C) impersonal
D) remote
E) personal

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