
Got Milk?
Just because consumers live in a big city doesn't mean they can't have fresh milk right from the farm. Many dairy farms, such as Oberweis Dairy and Smith Brothers Farms, offer home delivery of fresh milk, just like in the old days. While some of these services are established and have been around since the 1920s, New York City-based Manhattan Milk started up in 2008. For $20 or more, depending on what is ordered, consumers anywhere in Manhattan can enjoy organic milk, butter, yogurt, and cheese from Pennsylvania Amish farms and eggs from Vermont. Unlike most store-bought milk, theirs is not homogenized and is free of hormones typically given to cows to produce more milk.
-Refer to Got Milk? Customers place orders at Manhattanmilk.com two days before the delivery date.The Internet allows Manhattan Milk to customize each customer's order to his or her preferences.This is an example of:
A) a supplementary product.
B) an intangible product.
C) mass customization.
D) a promotion strategy.
E) internal marketing.
Correct Answer:
Verified
Q142: What is a service? Describe the importance
Q150: Define core services and supplementary services.Give an
Q151: Grizzly Watching
Have you ever wanted to spend
Q152: Grizzly Watching
Have you ever wanted to spend
Q152: Got Milk
Just because consumers live in a
Q153: The Ritzy Canine
The Ritzy Canine Carriage House
Q157: Describe the five gaps identified in the
Q158: Got Milk?
Just because consumers live in a
Q159: The Ritzy Canine
The Ritzy Canine Carriage House
Q176: Compare and contrast search quality,experience quality,and credence
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents