Caterpillar,the manufacturer of tractors and other earthmoving equipment,has an extremely high market share,which means customers seek the dealers out regardless of where they are.There are approximately 50 Caterpillar dealers in the United States--one in each state.From this information,you can surmise that Caterpillar uses _____ distribution.

Question

Quizplus · Accepted Answer

The most restrictive form of distribution,exclusive,entails establishing one or a few dealers within a given geographic area.Because buyers need to be willing to search or travel to acquire the product,this form of distribution is limited to consumer specialty goods,a few shopping goods,and major industrial equipment.

Caterpillar,the Manufacturer of Tractors and Other Earthmoving Equipment,has an Extremely