Shannon Murphey wanted to increase sales at his Tyler,Texas,jewelry store,Murphey the Jeweler.After analyzing his sales figures,he decided to give away $50 gift certificates for local businesses to give to their employees."Many people used the gift certificates as credit toward more expensive items," explains Murphey.Murphey used a(n)_____ strategy.

Question

Quizplus · Accepted Answer

A pull strategy is a marketing strategy that stimulates consumer demand to obtain product distribution.

Shannon Murphey Wanted to Increase Sales at His Tyler,Texas,jewelry Store,Murphey