Because Samuel Cabot,Inc.,a manufacturer of premium-grade wood stains,wants to spend its promotional budget on timely advertisements that target a large out-of-home audience and have low unit and production costs,it should use _____ advertising.

Question

Quizplus · Accepted Answer

Radio has several strengths as an advertising medium: selectivity and audience segmentation,a large out-of-home audience,low unit and production costs,timeliness,and geographic flexibility.