Which of the following statements about a CRM system is true?
A) A critical component of a CRM system is the use of the appropriate technology to store and manage customer data.
B) A CRM system operates on the theory that all customers are equally important.
C) Due to privacy laws, a CRM system only disseminates customer information to those who are actually in day-to-day contact with customers.
D) A company using a CRM system must view its customers as bits of data.
E) All of these statements about a CRM system are true.

Question

Quizplus · Accepted Answer

A critical component of a CRM system is the use of appropriate technology to store and manage customer data. While the other statements have some elements of truth, they are not entirely accurate. CRM systems prioritize and segment customers based on their value to the organization, and there are laws and regulations in place to protect customers' personal data. Companies should view their customers as individuals and not merely data points. The large volume of data resulting from a CRM initiative can be managed effectively only through technology.Once customer data are collected,the question of who owns those data becomes extremely salient.

Which of the Following Statements About a CRM System Is