Kraft Foods
Kraft Foods has established dedicated teams to focus on their business with many of their largest customers. With "Team Kroger," Kraft has combined with Nabisco selling organizations in order to bring more unique shopper insights to Kroger supermarkets. This helps Kroger understand their shoppers and customize their programs to grow even more. At the same time, Kraft has strengthened its relationship with Kroger by gaining a better understanding of the supermarket's needs and how it can help support Kroger's business objectives concurrently with its own.
-Refer to Kraft Foods.The AIDA concept is encouraged among the sales teams that focus on other resellers besides Kroger because it can help in the _____ process.

Question

Quizplus · Accepted Answer

The AIDA concept (Attention, Interest, Desire, Action) is a model used in marketing and sales to guide the selling process. It encourages the sales teams to attract the attention of potential customers, create interest in their products, generate desire for those products, and prompt the customer to take action and make a purchase. Therefore, it is most helpful in the selling process. The steps of the selling process closely follow the AIDA concept (attention,interest,desire and action).

Kraft Foods Kraft Foods Has Established Dedicated Teams to Focus on Their