Economists measure the degree to which consumers win when Walmart comes to a city by looking at changes to

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Economists measure the degree to which consumers win when Walmart comes to a city by looking at changes to consumer surplus. Consumer surplus is the difference between the amount a consumer is willing to pay for a product and the actual price they pay. When Walmart enters a market, it typically lowers prices, which increases consumer surplus for the local population. Therefore, an increase in consumer surplus indicates a positive impact of Walmart on consumers.

Economists Measure the Degree to Which Consumers Win When Walmart