If you were to determine the number of people who bought some item from your Web site and compare this to the number of visitors, what metric would you measure?
A) Hits
B) CPM
C) Buyer ratio
D) Conversion rate

Question

Quizplus · Accepted Answer

The best metric to measure the number of people who bought some item from your website and compare it to the number of visitors is the conversion rate. The conversion rate is the percentage of visitors who take the desired action on your website, which in this case is buying an item. A high conversion rate indicates that your website is effective in convincing visitors to make a purchase, while a low conversion rate may indicate the need for improvements to the website's design or content. Therefore, the correct answer is D) Conversion rate.

If You Were to Determine the Number of People Who