If you were to determine the number of visitors to your Web site who clicked on an advertisement you placed on your page, what metric would you measure?
A) Conversion rate
B) Click-through
C) Ad exposures
D) Cost-per-thousand

Question

Quizplus · Accepted Answer

The appropriate metric to measure the number of visitors who clicked on an advertisement is click-through rate. It measures the percentage of visitors who clicked on the ad compared to the total number of visitors who viewed the ad. Conversion rate measures the percentage of visitors who complete a desired action, such as making a purchase or filling out a form, after clicking on an ad. Ad exposures refers to the number of times an ad is displayed to visitors, and cost-per-thousand is a pricing model where advertisers pay per thousand impressions or views of an ad.

If You Were to Determine the Number of Visitors to Your