Using an ordinal scale, a researcher can draw the following conclusion: 20 percent of respondents prefer Coke over Pepsi.

Question

Quizplus · Accepted Answer

An ordinal scale allows researchers to rank respondents' preferences, but it does not provide information about the magnitude of the differences between the ranks. Therefore, the researcher cannot conclude that 20 percent of respondents prefer Coke over Pepsi by a significant margin.

Using an Ordinal Scale, a Researcher Can Draw the Following