If consumers rate price at a McDonald's restaurant on a 7-point scale using 1 for Unsatisfactory and 7 for Satisfactory, a mean score of 2.34 would be interpreted as:
A)a satisfactory price.
B)a very satisfactory price.
C)a neutral price.
D)an unsatisfactory price.
E)an average price.

Question

Quizplus · Accepted Answer

A mean score of 2.34 on a 7-point scale would be considered low, indicating that consumers find the price unsatisfactory. Therefore, the correct choice is D - an unsatisfactory price.

If Consumers Rate Price at a McDonald's Restaurant on a 7-Point