Which of the following is the BEST evidence of the change in the nature of political advertising?

Question

Quizplus · Accepted Answer

Data-driven Internet ads are the best evidence of the change in the nature of political advertising. Traditional methods like television ads or 60-second ads have been used for decades, and negative ads have always existed in some form. However, the use of data-driven Internet ads is a relatively new phenomenon that demonstrates how campaigns are using technology and data to target specific demographics and voters in ways that were not possible before. The need for a media strategy is also important, but it is not as specific to the changing nature of political advertising as data-driven Internet ads.

Which of the Following Is the BEST Evidence of the Change