Jeremy is interested in buying a phone that has a music player and provides access to the Internet.After doing a detailed analysis of all the phones in the market that offer these features, he decides to buy a recently released model.Which of the following groups of buyers best represents Jeremy's buying behaviour?
A)Innovators
B)Early adopters
C)Laggards
D)Early majority
E)Late majority

Question

Quizplus · Accepted Answer

Jeremy's buying behaviour suggests that he is an early adopter - someone who is willing to try out new products and technology before most other people. He has researched all the available options and has chosen a recently released model, indicating a willingness to take risks and try something new. Innovators are even more adventurous than early adopters and are typically the first to buy a new product, while the early majority and late majority are both more cautious in their buying behaviour and prefer to wait until a product has become more established before investing in it. Laggards are reluctant to embrace new technology and may never adopt it at all.

Jeremy Is Interested in Buying a Phone That Has a Music