Personal music players that were initially released in the market were expensive and huge, and provided limited options.Anna and her husband did not buy them at that time and waited for more selection.When they finally bought the product, the sales had levelled off and the size and prices had reduced significantly.To which of the following groups of buyers do Anna and her husband belong?
A)Innovators
B)Laggards
C)Late majority
D)Early majority
E)Early adopters

Question

Quizplus · Accepted Answer

Anna and her husband belong to the Late Majority group because they waited to purchase the product until after it had become well-established in the market, the prices had dropped, and the initial technological issues had been resolved. This group typically buys into a product once it has proven itself and is no longer considered a risk.

Personal Music Players That Were Initially Released in the Market