Ming, the owner of a fast-food restaurant, continues to accept only cash for transactions, although credit and debit cards are common practice in neighbouring business establishments.Ming has not adopted the technology because of her fears concerning the security of these transactions.Hence, she belongs to the group of buyers called:
A)early adopters.
B)early majority.
C)laggards.
D)fad users.
E)mature customers.

Question

Quizplus · Accepted Answer

Ming's reluctance to adopt credit and debit cards suggests that she is a laggard in terms of accepting new technologies. Laggards are the last group of buyers to adopt new products or practices, and they are often resistant to change and reluctant to accept new technologies.

Ming, the Owner of a Fast-Food Restaurant, Continues to Accept