Alttaire automobiles developed new hybrid cars that were highly fuel efficient and less polluting compared to all its competitors' cars in the current market.The cars developed by Alttaire automobiles achieved instant success in the market because of their unique features.Which of the following factors primarily influenced the high adoption rate of the cars developed by Alttaire automobiles?
A)Complexity
B)High compatibility
C)Observability
D)Relative advantage
E)Trialability

Question

Quizplus · Accepted Answer

The high adoption rate of the cars developed by Alttaire automobiles can be primarily attributed to the relative advantage they offer over their competitors' cars in terms of fuel efficiency and less pollution. This unique feature makes the cars stand out and highly desirable to consumers.

Alttaire Automobiles Developed New Hybrid Cars That Were Highly Fuel