Snackie, a cookie company, manufactures unique fish-shaped biscuits that are popular with kids.Kids love the distinct shape and novel taste of these biscuits.Which of the following factors is primarily contributing to the popularity of these biscuits?
A)Trialability
B)Observability
C)Complexity
D)Compatibility
E)Relative advantage

Question

Quizplus · Accepted Answer

The factor that is primarily contributing to the popularity of the fish-shaped biscuits is observability. The distinct shape and novel taste of the biscuits are immediately observable and appealing to kids.

Snackie, a Cookie Company, Manufactures Unique Fish-Shaped Biscuits That Are