An advertising agency needs to develop an advertisement for a new product for a client.Salima, a manager of the agency, asks her staff to assemble in groups in the presence of a moderator and generate ideas for the advertisement.The source of idea generation used by Salima is:
A)licensing.
B)customer research.
C)internal research.
D)reverse engineering.
E)brainstorming.

Question

Quizplus · Accepted Answer

The source of idea generation used by Salima is brainstorming, which involves bringing together a group of individuals to generate new ideas and solutions to a problem or challenge. This method encourages open and creative thinking without any constraints or criticisms, allowing for a wide range of ideas to be explored.

An Advertising Agency Needs to Develop an Advertisement for a New