A cosmetics company, which mainly produces soaps, shampoos, and other skin care solutions for adults, wants to introduce a line of baby products in the market.Since it has no prior experience with baby products, it decides to buy the rights to use a necessary technology from a small research firm.The source of idea generation used by the cosmetics company is:
A)internal research and development.
B)brainstorming.
C)prototyping.
D)licensing.
E)reverse engineering and development.

Question

Quizplus · Accepted Answer

The source of idea generation in this case is licensing, as the cosmetics company is buying the rights to use a necessary technology from a small research firm. They are not developing their own internal ideas or using brainstorming or prototyping methods, and there is no mention of reverse engineering and development being used. Therefore, option D is the best choice.

A Cosmetics Company, Which Mainly Produces Soaps, Shampoos, and Other