An automobile firm wants to introduce its cars into new international markets to increase its customer base.Since it does not know about customer needs in these markets, it associates itself with local firms that have developed prototypes based on the customer needs of these markets.The method of idea generation used by the automobile firm is:
A)licensing.
B)customer research.
C)internal research.
D)reverse engineering.
E)brainstorming.

Question

Quizplus · Accepted Answer

Licensing involves partnering with local firms that have already developed products or prototypes, allowing the automobile firm to leverage existing knowledge and designs tailored to local customer needs.

An Automobile Firm Wants to Introduce Its Cars into New