Which of the following idea generation methods saves the high costs of in-house research and development for a firm?
A)Brainstorming
B)Licensing
C)Customer input
D)Reverse engineering
E)Market research

Question

Quizplus · Accepted Answer

Licensing allows a firm to acquire technology or intellectual property from another company without investing the time and resources required for in-house research and development. This can save high costs and provide a quicker path to introducing new products or services to the market.

Which of the Following Idea Generation Methods Saves the High