Willfred Inc.is struggling to improve its sales.The sales of Branson Inc., a major competitor, are soaring because of the company's well-designed and innovative products.Willfred decides to study Branson's product designs in an attempt to understand how it is doing so well.Finally, Willfred creates an improved product that does not infringe on Branson's patents.This type of idea generation is known as:
A)brainstorming.
B)prototyping.
C)reverse engineering.
D)customer research.
E)concept testing.

Question

Quizplus · Accepted Answer

The process in which Willfred studies Branson's product designs in order to create an improved product is known as reverse engineering. This involves analyzing and deconstructing the competitor's product to understand its design and functionality. It is commonly used by companies to gain insights into their competitor's products and to improve upon them without infringing on patents or intellectual property rights. Brainstorming, prototyping, customer research, and concept testing are other methods of generating and testing new product ideas.