Garcia Stephens Co., a clothing company, is unable to improve sales after its designer failed to create designs that satisfied current trends in the market.Another clothing company called Rigby Inc., on the other hand, is having a successful season and its designs are the current rage in the market.The designers of Garcia Stephens careful studied the designs of Rigby, analyzed them, improved upon them, and then created a whole new range of designs for their own company.Which of the following sources of idea generation has been used by Garcia Stephens Co.?
A)Concept testing
B)Alpha testing
C)Prototyping
D)Brainstorming
E)Reverse engineering

Question

Quizplus · Accepted Answer

Garcia Stephens Co. has used reverse engineering as a source of idea generation by carefully studying and analyzing the designs of Rigby Inc. and improving upon them to create a new range of designs for their own company.