Innovative product users who modify existing products according to their own ideas to suit their specific needs are called:
A)pioneers.
B)lead users.
C)innovators.
D)laggards.
E)early adopters.

Question

Quizplus · Accepted Answer

Lead users are innovative product users who modify existing products according to their own ideas to suit their specific needs. Pioneers and innovators are more focused on introducing new products or technologies, while laggards and early adopters are not as likely to modify existing products in this way.

Innovative Product Users Who Modify Existing Products According to Their