When the product design team of a firm takes ideas with potential, develops them into visual images, and presents them to potential buyers to get their reactions, they are engaging in:
A)brainstorming.
B)idea generation.
C)concept testing.
D)prototyping.
E)reverse engineering.

Question

Quizplus · Accepted Answer

Concept testing is the process of presenting a product concept or design to potential customers to gather feedback and evaluate the idea's potential success in the market. This process helps the design team refine and improve the product before it is released to the market. Brainstorming and idea generation are earlier stages in product development, and prototyping involves creating a physical model of the product. Reverse engineering involves taking apart and examining an existing product to determine how it works.

When the Product Design Team of a Firm Takes Ideas