Which of the following processes is used to test the performance of a product prototype and is carried out in the research and development unit of a firm?
A)Alpha testing
B)Beta testing
C)Premarket testing
D)Test marketing
E)Concept testing

Question

Quizplus · Accepted Answer

Alpha testing is a form of product testing where a product prototype is tested by internal employees in the research and development unit of a firm. This helps identify any technical or functionality issues before it is released to the public. Beta testing is typically conducted with external users, while premarket testing and test marketing are conducted on finished products before they are launched in the market. Concept testing is done earlier in the product development process to validate ideas and features.

Which of the Following Processes Is Used to Test the Performance