A group of scientists in a pharmaceutical firm are conducting trials of a new formula they have developed to be used in a drug in the research and development unit of the firm.This method of testing a product prototype is best categorized as:
A)beta testing.
B)test marketing.
C)premarket testing.
D)concept testing.
E)alpha testing.

Question

Quizplus · Accepted Answer

Alpha testing is the initial phase of testing a product or software where the developers test the product in-house before releasing it to the external users. In this scenario, the group of scientists is conducting trials of their new formula within the firm, which can be considered as an in-house testing (alpha testing) before moving on to more extensive testing with external users (beta testing, test marketing, or premarket testing). Therefore, option E is the best choice.

A Group of Scientists in a Pharmaceutical Firm Are Conducting