The form of market testing conducted by firms before a newly developed product or service is brought to the market to determine how many customers will try it and then continue to use it is known as:
A)premarket testing.
B)alpha testing.
C)beta testing.
D)concept testing.
E)hypothesis testing.

Question

Quizplus · Accepted Answer

Premarket testing is specifically designed to measure the potential marketability of a new product or service before it is launched. This type of testing can provide valuable insights into the potential success of a product or service, which can help firms make informed decisions about whether or not to bring the product or service to market. Alpha testing, beta testing, concept testing, and hypothesis testing are all different types of testing, but they are not specifically designed to measure marketability.

The Form of Market Testing Conducted by Firms Before a Newly