The later phases of the maturity stage of a product is characterized by:
A)increased sales.
B)market saturation.
C)an increase in profits.
D)less market segmentation.
E)increasing numbers of early adopters.

Question

Quizplus · Accepted Answer

The later phases of the maturity stage of a product are typically characterized by market saturation, meaning that the product has reached its peak level of acceptance and sales growth slows down. This can also lead to increased competition and pressure on prices, which may lead to a decline in profits. While there may still be some market segmentation, it tends to be less pronounced as the product becomes more widely adopted. Early adopters are typically most active in the introduction and growth stages of a product's life cycle, not in the later stages of maturity.

The Later Phases of the Maturity Stage of a Product