Tina had been watching cable TV even though 50 percent of the country had moved to satellite TV.Though she was aware of the benefits of satellite television, she did not make the move to adopt the new technology until after her friend explained that Tina could receive good benefits at low costs.According to the diffusion of innovation model, to which of the following groups of buyers does Tina belong?
A)Early majority
B)Early adopters
C)Laggards
D)Innovators
E)Late majority

Question

Quizplus · Accepted Answer

Tina belongs to the Late majority group of buyers as she adopted the new technology only after 50% of the country had already moved to it and only after being convinced by her friend about its benefits at low costs. Late majority buyers are the largest group of buyers who adopt new technology after the majority has already adopted it and they require more persuasion and evidence of benefits before making a move.

Tina Had Been Watching Cable TV Even Though 50 Percent