Who among the following can be regarded as a laggard according to the diffusion of innovation theory?
A)Natalie, who buys products after carefully reviewing the benefits of these products
B)Albert, who is tech savvy and owns most of the new gadgets released in the market
C)Emily, who still listens to songs on cassette tapes despite the advent of CDs and MP3s
D)Harris, who buys products after a few months of their release to obtain discounts on the products owing to competition in the market
E)Taylor, who buys products because the majority of his friends already own them

Question

Quizplus · Accepted Answer

According to the diffusion of innovation theory, a laggard is someone who is slow to adopt new technology or innovation and typically only does so when it becomes absolutely necessary or they are forced to do so. Emily's continued use of cassette tapes instead of CDs or MP3s is indicative of this behavior. The other options show varying degrees of early adoption or considered purchase behavior, which does not fit the laggard profile.

Who Among the Following Can Be Regarded as a Laggard