Disruptive products require a higher level of learning from consumers.

Name: Disruptive products require a higher level of learning from consumers.
Brand: Quizplus
Rating: 4.7 (27 reviews)

Question

Quizplus · Accepted Answer

Disruptive products bring a new paradigm to the market, and they can be challenging to understand in terms of their use, value proposition, or benefits. Therefore, consumers need to invest a higher level of cognitive effort to learn how to use them, define their benefits, and adjust their behaviors to incorporate them into their lives.

Disruptive Products Require a Higher Level of Learning from Consumers