Business-to-business marketing involves transactions between:
A)firms that market goods and services and the ultimate consumers.
B)local and federal governments and the consumers.
C)firms that market goods and services and other businesses.
D)firms that provide products and services and their employees.
E)firms that market goods and services and their union members.

Question

Quizplus · Accepted Answer

Business-to-business marketing involves transactions between firms that market goods and services and other businesses. This can include selling products or services directly to other companies, or providing materials or components for use in the production of other products. It is focused on meeting the needs of other companies rather than individual consumers.

Business-To-Business Marketing Involves Transactions Between