Which of the following is an example of business-to-business marketing?
A)A travel agency offering services such as booking tickets and hotel accommodations to the ultimate consumers
B)eBay offering various online auction and other services to consumers
C)An Internet services company that offers access to software applications and other services and charges on a usage basis
D)Intel selling microprocessors to Dell
E)A neighbourhood store that sells newspapers, magazines, and other items of interest to the locals

Question

Quizplus · Accepted Answer

Selling microprocessors to Dell is a clear example of a business-to-business (B2B) transaction, as Dell is a business that is purchasing a technology component from another business (Intel). The other options all involve transactions with individual consumers (business-to-consumer, B2C) and not between businesses.

Which of the Following Is an Example of Business-To-Business Marketing