Which of the following is NOT true of B2C markets?
A) In B2C markets, consumers buy goods to satisfy their own individual or household needs.
B) In B2C markets, consumers are heavily influenced by price and personal tastes.
C) In B2C markets, the number of business buyers is substantially higher than in B2B markets.
D) Buying decisions in B2C markets are usually made by individuals or families and sometimes are unplanned or impulsive.
E) The demand for goods and services for B2C markets is often derived from B2B sales.
Correct Answer:
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