In business-to-business (B2B)markets, which of the following is a buying practice arrangement where two firms agree to buy each other's products and services?
A)Impulsive buying
B)Erratic buying
C)Dissonance buying
D)Reciprocal buying
E)Variety-seeking buying

Question

Quizplus · Accepted Answer

Reciprocal buying is a buying practice arrangement where two firms agree to buy each other's products and services. It is a mutually beneficial agreement where both parties benefit from the exchange.

In Business-To-Business (B2B)markets, Which of the Following Is a Buying